Urban culture news is consumed solely through the desktop which is why Bando brings the first opportunity to highlight premium content in the most accessible way. We originally got the idea during the Meek Mill and Drake beef, when things started to heat up between the two during Meek's initial outburst -- we realized there was no central place to easily stay up-to-date with the developing story efficiently. We realized there was something missing in the consumer mobile app world right now, but more so within this niche overall. Our users have gotten us even more excited with their extremely positive initial responses.