As 2016 rolls around, Bando is focused on introducing new knowledge and insight to the world and one of the first orders of business is to spread light among the early growth of independent artists.
With the rise of music streaming platforms consuming the year 2015, we’ve seen a much bigger focus placed on the internet rather than radio plays, club spins, or even store bought albums. But even with the growth of Apple Music, Tidal, and Spotify, the need for SoundCloud has remained high. SoundCloud is used by both independent and signed artists to allow both their new and core fanbase a free way to stream songs or playlists.
Bando knows that SoundCloud is still a major avenue for the early growth of new artists. Here are few ways to work smarter in growing your SoundCloud profile:
Use Enticing Pictures
Underground music is undoubtedly a game of first impressions. Before users see a title or even an artist’s name, the visual catches their eye. Design an attractive profile image and avatar for your single records.
Simplicity works well on SoundCloud and the simple, high quality images tend to be easily recognizable and help users identify your work quickly when searching. Artwork is also an extension of your brand, it should fit the image you are displaying as an artist! If your visuals are designed poorly then people tend to think that your music won’t be worth a listen either.
If you don’t have any resources for graphics or creative work, Twitter is a great place to network with those who do custom artwork. There are also services like Fiverr or Canva which are free or low cost options.
One of the most organic ways to be found is through SEO, Search Engine Optimization. Most users who are searching on SoundCloud or any other platform don’t know exactly what they’re looking for but they are looking for something. Put your best foot forward and help your content get found.
Using genre tags, record label names, similar artists, adjectives that describe the song, and other popular songs are great ways to tag your singles and profile to help your music get discovered.
Build a Network
Believe it or not, SoundCloud is a social network so building a follower base here is just as important as Twitter or Instagram for independent artists. Networking and collaboration is a mutual relationship.
The best way to gain interactive followers is to begin as one. Take a few hours per week as you begin your SoundCloud profile to listen, follow, comment, and like the work of similar artists. Genuinely contribute to another artists movement and you’ll see those efforts returned.
To create a massive following, you’ll have to provide the substance. Even the best profiles have gaps throughout the year where they haven’t updated their profile in some time. But as an emerging artist, it’s important that you remain consistent.
Consistently being active on SoundCloud and uploading new music makes you seem accountable, helps establish a solid foundation, and makes it easier to get discovered.
Because you don’t have the line of eager fans waiting for you to drop a new record on SoundCloud, you have to act as your own distribution arm. Remember to share your SoundCloud profile the conventional route, through your Facebook and Twitter. But also try to venture outside of your network. Be wary of appearing as spam but find online forums and social network groups (Google + and Facebook) that invite new, independent music exposure.
With quality content and the right approach, artists have launched their music career from the grounds of SoundCloud. To find more tips like these and all industry news, download Bando for Android or iOS.